Monday, November 16, 2015

First Impressions, Part 2: Tiny Kittens

For this round of SEO and web design analysis, I chose to look at a non-profit called Tiny Kittens. I decided to do this because Tiny Kittens is a local non-profit in one of the less-developed regions of Greater Vancouver known as Langley, BC, and yet they are known worldwide. The person who helped them achieve a world renowned reputation via social media and live web cam feeds was a volunteer. Just let that sink in. Incredible, right? Tiny Kittens' execution of online and social media marketing is truly one to be admired.


Tiny Kittens

My experience with this site: 
My Mom has adopted a momma cat from them. All the women in my family are obsessed with their live cams.


Mission Statement:

"Rescuing locally, educating globally.
The official purpose of TinyKittens Society is to promote the welfare of cats by:
  • rescuing stray, feral, abandoned, unwanted or abused cats
  • encouraging responsible pet ownership through education for the general public
  • partnering with schools to offer classroom education for students"



Summary of User Experience:
Above the fold content is engaging.
URLs are clear and unique to content.
Loading time is very fast.
Very interactive page design.
Informative but concise - Well designed for web and mobile browsing.
Colour scheme and textures aren't overwhelming. Looks clean and professional.
Some pages are busy to look at (Ie. the feral cats page) however I feel this is purposeful to express the number of cats LAPS and Tinykittens are currently supporting through their TNR program.


Engages Customers?
Definitely, practically the entire website is interactive. Most of the little info bubbles are clickable. There are links to live webcam feeds of cats and kittens in foster care. It also seems as though it is updated regularly and the information on each cat is up-to-date.


Calls To Action?
Calls to action are subtle and are focused on involvement more than selling anything specifically. Ie. "See Them Then," and "See Them Now," buttons for each adopted litter of kittens. And "Watch Them Live," links for cats still in the foster system. Most are in muted colours that match the rest of the page, rather than the bright and eye catching buttons usually seen in online shopping. Buttons for sharing and liking on social media networks are clearly visible and available at the very top of the page.



Affiliate pros and cons:
Few current affiliate partnerships - Prevents affiliates from competing with each other. Offers exclusivity and gives the impression of high-end products.


Strong Affiliate / Third Party Links Could Be:
School Districts
Municipalities
Other non-profits, Ie. Horse rescues whose adopters often also need indoor barn cats.
Events such as the Pacific National Exhibition
4H and Pony Clubs
Youth organizations that encourage leadership, mentorship and volunteering, Ie. Scouts and Girl Guides, Big Brothers Big Sisters, YMCA
Non-profit programs utilizing animal therapy such as Therapeutic Paws of Canada


E-mail marketing?
I couldn't find a link to subscribe to e-mails from Tiny Kittens. However, they have Facebook, Twitter, Youtube and Instagram.


Mobile Accessible?
Indeed! Loads quickly. Photos actually help guide the eye down the page. Links are still easily clickable. Lots of info available in a short period of time thanks to infographics.


Demographic?
Literally everyone who may or may not like cats...
Especially educators and parents (probably generation X individuals) who can help spread awareness within new generations.
Those who may be able to foster - stay-at-home parents, those who work from home, retirees.
People who may be able to donate - Those with disposable income.
Generation Y individuals who are active on social media and will share Tiny Kittens' initiatives, achievements, emergencies and calls to action with their networks.

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