Saturday, July 16, 2016

Storytelling for Brand Activism: Interview with Kira for Life After Dark Photography

Part 1: I find it interesting that with so much talk of "online storytelling" in the marketing world this year, I don't feel like I've seen a particular rise in interview-style content. Interviews are a way to literally, emotionally and physically (if you can be face-to-face) connect with your customers and associates, and then bring that shared experience into your online content. I've done 3 commissioned interviews in the past couple of months, and I'm going to share them with you. As business owners and marketers, it is our responsibility to utilize customer feedback and connect in a creative and compelling way. No one will ever define your brand more effectively than your clientele. We need to create brand activists - So get them talking!! [Cont. in Part 2 Storytelling for Brand Activism: Rainguard Roofing Interview]

This is a "guest post" I wrote that was commissioned by Helen Edwards of Life After Dark Photography for her photography blog:

Cassidy: Hi Kira! Thank you for joining me today! When was your shoot with Helen?

Kira: In the months leading up to my wedding in 2013.

Cassidy: Bridal boudoirs are so much fun! What motivated you to do a photo shoot before your wedding?

Kira: I was trying desperately to find something unique to give to my husband-to-be on our wedding night. A friend mentioned to me in passing that I am very photogenic and that I should consider doing a model shoot. I never in a million years thought it would be something I could do, especially since I, like many women, am not comfortable with my body. The more I thought about it though the more intrigued I got.

Cassidy: There are so many photographers in Vancouver, and boudoir is kind of the “in” thing right now - What led you to choose Life After Dark for your boudoir shoot?

Kira: I started researching boudoir shoots for curvy women and was pleasantly surprised at how classy and beautiful these women looked. After doing a lot of research on photographers in the Vancouver area I found Helen. Her portfolio grabbed me straight away and I knew that she was the one.

Cassidy: What was your experience at the shoot like?

Kira: The day of the shoot I was so nervous! When I got to her studio I was welcomed by a smiling and friendly face. I felt instantly comfortable. While I was getting my hair and makeup done Helen was going through all my outfits and ooh-ing and ahh-ing as she hung them up and decided on her vision for the shoot.

Cassidy: Is there anything you think was unique to your time with Life After Dark that you may not have experienced with another photographer?

Kira: She gave me a lesson on how to pose for the photos, things I would have never thought of like how to hold my wrists, my chin and my mouth. I had so much fun doing the shoot!! Before I even left the studio Helen asked me if she could use a specific picture for her website. She said she just had to share the classic beauty of this shot. Of course I obliged!

Cassidy: I definitely recognize you now - That’s very cool! Were you excited to get your photos?

Kira: When Helen emailed me to set up a time to come in and view the finished product I was nervous. I must admit that I wasn't expecting to have many of them turn out. As I mentioned before I was not comfortable with my body and wasn't sure how it was going to translate in these pictures.

Cassidy: So, did you surpass your own expectations as a model? Were you happy with the photos?

Kira: I brought a friend with me for moral support. When Helen started scrolling through the pictures I was blown away! How was that me??? My arm hurt because my friend kept hitting me and saying "Oh my GOD," after every picture. I felt beautiful!  I couldn't wait to show these to my husband on our wedding day!!

Cassidy: I’m glad you and him had something so validating, special and beautiful to share with each other. Thank you for speaking with me today!

Thank you for reading! Don't forget to visit Helen at! :)

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