I had the privilege of helping launch content strategies on social media for 10 corporations in the last 3 months.
In the first month of these campaigns, Facebook reach was increased by more than 90% and Twitter reach by almost 105%. These upward trends have since continued with Facebook reach increasing a further 25% in June, and Twitter reach increasing another 23.69% in June, and 37.64% in July.
Drawing an average from these campaigns together, my average engagement on Twitter saw a high of 2.84%, and my average engagement on Instagram saw a high of 17.3%. Facebook engagement has increased to an average of 10.98%.**
After taking a short hiatus from new clients, we are once again accepting new partnerships as we move into the fall.
*All stats are for organically derived traffic.
**For comparison, global average engagement rates on social networks for brands are as follows:
Twitter average engagement rates: 0.5% - 1%.
Facebook average engagement rates: 0.5% - 1%.
Instagram average engagement rates: 3.5% - 4.3%.
Engagement rate averages sourced from:
Facebook and Twitter: http://www.michaelleander.me/
blog/facebook-engagement-rate- benchmark/ and https://www.fanbridge.com/ blog/what-is-a-good- engagement-rate#.WV6miYjys2w