Wednesday, February 21, 2018

The Merits of Social Media Marketing and SEO

If you're a business owner entering the Digital Marketing landscape, chances are you've heard a lot of controversial opinions about Search Engine Optimization vs. Social Media Marketing.The reality is that both can be effective, depending on your business and what you're desired result is. The below is an excerpt from a recent email thread with a colleague regarding the merits of Search Engine Optimization and Social Media Marketing, from my perspective and experience:


"In my opinion, SEO is a great tool for people in "need-now" industries. For instance, plumbing, car repair and restaurants. These are businesses that people are looking up because they already have a need for them. SEO allows for them to be placed in front of motivated Leads, with a high likelihood of conversion in a short time frame.


SMM on the other hand, is great for industries that usually require a consideration and planning period prior to a purchase. For instance, home building and interior design. It is also suitable for businesses like clothing companies, breweries and farmers markets, who are looking to become a part of local culture as part of their sales strategy. Social Media gives consumers a convenient and automated way to interact with these companies until they are ready to take action, or between times of action.


Other industries will benefit most from a combination of these, as their sellers come from different stages of the buying process. For instance, animal shelters and debt reconciliation. Start-ups (or any business, really) can also receive valuable market research and demographics info from both or either of these processes.


I design my strategies around the belief that Social Media, and the marketing process in general, should provide multiple layers of value - Exposure. Development of brand culture. Testimonials through client photos, tags, shares and shout-outs. Lead generation. Networking with market partners. Maintaining relations with repeat clients. For those business owners trying to do too much with too little time, we can even integrate some admin processes by subscribing to alerts about upcoming events, training and available contracts.


Once established, Social Media provides sustainability of consumer flow through followers, shares and referrals. It can give your website traffic and engagement a boost. It can give you a networking solution for those without the time to commit to attending multiple groups out of the office. For those pursuing a sense of social responsibility, it can be a great tool for fundraising and empowering events. For those trying to differentiate themselves from the questionable reputation of certain industries (renovation contractors, real estate agents) it can be an amazing tool for education and building trust."


When choosing a marketing service for your business, partner with a consultant you trust to look at what you need now, and what you want to become in the future. No marketing solution will be appropriate for every business or at every stage of business. Your consultant should be open to discussing options with you, and presenting you with the value of each one.


If you ever have questions about your best strategy, or are not sure if what you're already doing really fits with your goals, feel free to reach out to us! We'd love to collaborate to develop your tools for success.

29 comments:

  1. This is an awesome post.Really very informative and creative contents. These concept is a good way to enhance the knowledge.I like it and help me to development very well.Thank you for this brief explanation and very nice information.Well, got a good knowledge.


    Digital marketing course in chennai

    ReplyDelete
  2. botox treatments at EverYoungMed Vancouver are the number one anti-aging cosmetic treatment not only in Vancouver however in the planet. Its ability to sleek wrinkles as well as postpone long term aging while in effect-make this probably the most extremely sought after cosmetic treatment in order to spruce up the way you look, Botox Cosmetic smooths the outlines which will make you appear angry or even sad-resulting inside a younger-looking, well-rested appearance.

    ReplyDelete
  3. Wow i can say that this is another great article as expected of this blog.Bookmarked this site.. feng shui 2019

    ReplyDelete
  4. I don’t waste my free time that’s why I read the informative things when I got this blog I really enjoyed reading this.Social Media

    ReplyDelete
  5. The most generally used shape of AR. the use of cellular smartphone or pill cameras we are able to overlay virtual imagery directly to the real global. Virtual Reality Development of leading AR platforms allows businesses to attain the widest target market possible for both advertising and schooling functionality.

    ReplyDelete
  6. Thanks for providing recent updates regarding the concern, I look forward to read more. smm panels list

    ReplyDelete
  7. Very good post.
    All the ways that you suggested for find a new post was very good.
    Keep doing posting and thanks for sharing.
    mainframe training in hyderabad
    mobile repairing course in hyderabad

    ReplyDelete
  8. I really loved this article! It gave me some new insights I never really thought about before.
    one password

    ReplyDelete
  9. *There are some interesting points in time in this article but I don?t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well
    Digital Marketing

    ReplyDelete
  10. I read your post and got it quite informative. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. If anyone interested to know more about the Social media posts ideas USA, Visit creativeclamor.com

    ReplyDelete
  11. Vielen Dank, dass Sie sich die Zeit genommen haben, diesen Artikel über die Vorzüge von Social Media Marketing und SEO hier zu teilen. Ihr Artikel ist sehr informativ und nützlich, um mehr über die Vorzüge von Social Media für das Business Marketing zu erfahren. Teilen Sie diese Art von Artikeln hier. social media marketing Agentur Schweiz

    ReplyDelete
  12. What i don’t understood is in fact how you’re not really a lot more neatly-appreciated than you may be right now. You are very intelligent. You realize thus significantly in relation to this matter, produced me individually believe it from numerous varied angles. Its like men and women don’t seem to be interested until it is something to do with Lady gaga! Your individual stuffs nice. At all times deal with it up! SEO consultant in Singapore

    ReplyDelete
  13. This comment has been removed by the author.

    ReplyDelete
  14. That is why it can be more effective that one could essential investigation in advance of making. You'll be able to write increased content using this method. General SEO & Marketing video courses

    ReplyDelete
  15. Your work is truly appreciated round the clock and the globe. It is incredibly a comprehensive and helpful blog. portable guard cabins manufacturer

    ReplyDelete
  16. I love visiting sites in my free time. I have visited many sites but did not find any site more efficient than yours. Thanks for the nudge! audio transcription services nyc

    ReplyDelete
  17. I was looking at some of your posts on this website and I conceive this web site is really instructive! Keep putting up.. random online chat

    ReplyDelete
  18. Awesome article, it was exceptionally helpful! I simply began in this and I'm becoming more acquainted with it better! Cheers, keep doing awesome! smm panels list

    ReplyDelete
  19. Hello, I have browsed most of your posts. This post is probably where I got the most useful information for my research. Thanks for posting, maybe we can see more on this. Are you aware of any other websites on this subject. ActiveCampaign CRM

    ReplyDelete
  20. This is an awesome post.Really very informative and creative contents.
    SEO company in Chennai

    ReplyDelete
  21. Thanks for Nice and Informative Post. This article is really contains lot more information about This Topic.  cheapest smm panel

    ReplyDelete
  22. Social media marketing is a form of digital marketing that involves creating and sharing content on networks in order to achieve your marketing and branding goals. It is the process of gaining website traffic or attention through social media sites but if you want to get organic traffic on your site and want to increase your business then I know one Digital Marketing Agency Winnipeg named "Symbicore". It provides many digital marketing services over the world. Must contact them for your business hike because I got positive results for my business.

    ReplyDelete
  23. This is my first time visit to your blog and I am very interested in the articles that you serve. Provide enough knowledge for me. Thank you for sharing useful and don't forget, keep sharing useful info: first reseller panel

    ReplyDelete
  24. Does anyone know which is the best service among those listed on this site?https://vancouverseo.net/seo-for-hvac-mechanics/

    ReplyDelete
  25. The media assumes an exceptionally indispensable job in the general public everywhere today.french transcription services

    ReplyDelete
  26. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. Zerteck Digital Agency

    ReplyDelete
  27. Among the services listed on the site, which one is the best? Student Work Permit In Canada

    ReplyDelete
  28. I need to know which service is the best from the ones listed on the site?SEO for Banks

    ReplyDelete